4. 設計思維步驟3:創意發想 (Ideation)

短片簡介 (Short Video Introduction)


A.   從活動中學習開拓與創新精神及人文素養 (Learning entrepreneurial spirit and humanistic qualities from the activities)

  • 組員會互相溝通和合作,制定問題的替代解決方案。
    Team members will communicate and collaborate to formulate alternative solutions to the problem.
  • 持開放態度,學習在想出新替代方案時接受他人的看法。
    Open oneself to possibilities and learn to accept other people’s perspectives in coming up with new alternatives.
  • 發揮創意,運用視覺和語言線索,激發新意念,形成新方案。
    Be creative in using visual and verbal cues to stimulate new ideas for formulating new alternatives.

B.   活動目的和預期成果 (Objectives, expected outcomes of the activity)

  • 隊伍學習提高警惕,避免尋求單一或標準答案的誘惑。
    The team will learn about the importance of resisting the temptation to look for single or standard anwer to a problem.
  • 透過構思替代辦法,他們能看見更多解決困難的可能。當有足夠的時間思考決定和聆聽更多意見,部分同學甚至會有更佳的表現。
    By generating alternatives, they can see more possibilities in solving the problem. Some may be better than others when given enough time to defer judgement and listening to more views.
  • 激發創意有很多方法,SCAMPER是其中一種。
    There are many techniques that can be used to stimulate idea generation. The SCAMPER method is one of them.
  • 期望學生運用SCAMPER,建立解決問題的替代方案。
    The students are expected to use the SCAMPER method to generate alternative solutions to the problem.
  • 學生會學習藉便利貼投票過濾意念。
    Students also learn to filter the ideas by voting with post-it notes.

C.   執行細節 (Implementation Details)

  • 把SCAMPER方法中的七個關鍵字列在大紙上。
    List the seven keyword of the SCAMPER method on a big piece of paper.
  • 接着,隊伍會利用每個SCAMPER方法中的關鍵字制定出替代方案(例如:代替、合併、適應、擴大/小化、作為其他用途、消去、倒轉)。
    Next the team will formulate alternative scenarios with each SCAMPER keyword (e.g. Substitute, Combine, Adapt, Magnify/Minimize, Put to Other Use, Eliminate, Reverse).
  • 把方案放入用戶歷程圖,制定能紓緩或解決問題的未來用戶旅程 (future journey)。
    Put the scenario into the journey map to formulate a new user journey in which the problem can be mitigated or resolved.
  • 利用why-how laddering,從why開始不斷追問how的問題,制定能紓緩或解決問題的未來手段。
    Use why-how laddering chart to keep breaking down the ‘why’ into ‘how’ for coming up with future means to implement the solution.
  • 創建解決方法的草圖,用作檢測目標用戶的反應。
    Create sketches of the solution to be used for obtaining feedback from target users.

D.   學生工作紙

  • SCAMPER 清單
    SCAMPER Checklist (點擊連結)
  • 用戶歷程圖 – 描繪未來的用戶經驗和相關問題的背景
    User Journey Map for projecting the future user experience and problem context. (點擊連結)
  • 利用why-how Laddering工作紙,結合未來的用戶歷程圖,設計能針對問題的解決方案。
    Combine why-how laddering worksheet and journey map to design a solution to address the given problem. (點擊連結)

E. 資源庫連結 (Reference Links)

1. SCAMPER: Interaction Design Foundation (點擊連結)
2. Application Of SCAMPER: Critical & Creative Thinking (點擊連結)
3. 用戶歷程圖 – Journey Map: Interaction Design Foundation (點擊連結)
4. Why-how Laddering: Stanford D.School (點擊連結)